MPS: Know who you are selling to….
Here is a great article from the Wall Street Journal about how CIOs are perceived by other executives in their own company. When you are selling to C-Level Executives you need to understand who STILL holds the ultimate vote!!
Why CIOs Are Last Among Equals – by By PETER S. DELISI, DENNIS MOBERG and RONALD DANIELSON
Cheers,
MPG
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